At PropellerAds, you have the possibility to tailor traffic specifications according to the source and behavioral characteristics of users. These settings are important because they determine what kind of users will be visiting your website.
When setting up your campaign, you can select an option to get PropellerAds Traffic, broker traffic (3rd party traffic), and traffic from anti-adblock zones. These options are commonly used for scaling campaigns.
You can choose what audience will see your ads: High activity — the most engaged users (note that the expected reach is likely to be lower), medium —- less active, low — saturated audience, but big traffic volumes are here. This feature allows you to distribute the budget more effectively and align creatives with specific audiences.
Set up your geo-targeting
Choose the area where you want your potential customers to see the ads. You can select from preset regions, countries, and the cities in these countries.
To achieve the maximum results, we recommend selecting specific countries rather than targeting the whole world. Follow the golden rule of optimization: 1 GEO = 1 Campaign. To speed up the process of creating campaigns, you can clone campaigns. Read about geo-targeting best practices
If you are looking for even more precise targeting, you can take advantage of our city
targeting features. Choose in which cities/states your ads would be shown to the target audience.
Once you have selected the desired GEOs, proceed with your bid. Learn how to set the right bid
for your campaign.
Each time you change the targeting settings, check the expected campaign results (number of impressions, clicks, etc.) on the traffic estimator.
If you want our system to choose the most effective real-time bid for you, select CPA Goal
as your pricing model. While you are paying by CPM, the system is finding the best traffic and optimizing your campaign according to the desired CPA and targeting. Note that it's essential to set up the S2S tracking
when you work with the CPA Goal.
This step is a financial part of your campaign setup. First of all, you should estimate the total campaign budget. Do you have the numbers?
Total campaign budget is a crucial parameter for an affiliate. You should define how much you are willing to spend on testing the CPA offer beforehand. The amount shouldn’t be too small; otherwise the test results might be inaccurate: traffic volumes would be insufficient to provide reliable data. As well, the testing budget shouldn’t be too big, as you risk wasting your money without getting any result
Now check the Estimator tool to compare an approximate number of impressions or clicks with the anticipated campaign results. It’s important to mention that this tool displays general traffic and rate data as of the previous day. It is not guaranteed that you can get all the available traffic because it depends entirely on your bid. The budget will be defined by your targeting settings: GEOs, devices, user activity groups, etc. - all these aspects will impact the final sum.
*Please note that the Estimator is not available if you selected CPA Goal as your pricing model in Step 1, but you can still get a general idea and expectations on the volume available.
The next step is allocating your daily budget
. Depending on your campaign goals and the pricing model, the budget may vary. Usually, affiliates calculate the daily budget for test campaigns
according to this formula: total budget = daily budget x3. Make sure to check if the CPA offer has a daily capping. Complete guide
to budgeting in advertising.
If the CPC rate is $0.1 and you are planning to buy 1000 clicks (0.1 x 1000), your budget should be $100.
Make your targeting more specific
The final step of the campaign setup helps ensure that your ads reach only the desired audience on a budget.
Start with OS targeting to control on what devices your ads are shown to your potential customers. You can also define the type of device: desktop, phone, or tablet. Please note that if you target Android, you can't target devices.
This setting allows you to efficiently optimize campaign performance and creatives, because users on different devices have different needs and goals, therefore, conversion rates would differ.
If you are promoting an Android app, there is no point in trying to reach iPhone users.
Select the tools for narrow targeting
Besides device targeting, a range of settings is available, including connection type
, OS type and versions, mobile ISP (internet service provider), and browser type and language. Here's a full list of targeting options
.We also suggest reading our article about wide and narrow targeting.
You can determine the zones (i.e., ad placements) you want your campaign to be limited to, or exclude specific zones. In other words, once you have enough data on your campaign’s performance, you can use white- and blacklists. Please read our detailed article on blacklists.
Choose ad zones (optional)
At this point, you already know the audience size and the locations where your ads will be shown. Now you can customize your advertising campaign even further by using our smart scheduling tool.
You can decide what days of the week and the time your campaign would be active.
In addition, you have an option to select an ad delivery method: standard - a faster way to deliver your ads, in case you have something urgent, for example, or a distributed method – your ads will be shown throughout the day, evenly spending your daily budget. Learn more about
creating an efficient campaign schedule.
When you are done, click to start the campaign or save it as a draft. Enjoy your advertising!
By the way, it usually takes only 2 minutes and 24 seconds for a campaign to pass the moderation.