Next you need to decide on which template you will use. You can choose from static and animated templates.
Time to upload the creatives (up to 8 sets): a title and image. Please read more about the technical requirements and policy rules
At PropellerAds, you have the possibility to tailor traffic specifications according to its source.
Set up your geo-targeting and budgeting
Choose the area where you want your potential customers to see the ads. You can select from preset regions, countries, and the cities in these countries.
To achieve the maximum results, we recommend selecting specific countries rather than targeting the whole world. Follow the golden rule: 1 GEO = 1 Campaign. To speed up the process of creating campaigns, you can clone campaigns. Read about geo-targeting best practices
Select the tools for narrow targeting
Besides device targeting, a range of settings is available, including connection type
, OS type and versions, mobile ISP (internet service provider), and browser type and language. Here’s a full list of targeting options
We also suggest reading our article about wide and narrow targeting
You can determine the zones (i.e., ad placements) you want your campaign to be limited to, or exclude specific zones. In other words, once you have enough data on your campaign's performance, you can use white- and blacklists. Please read our detailed article on blacklists.
Choose ad zones (optional)
At this point, you already know the audience size and the locations where your ads will be shown. Now you can customize your advertising campaign even further by using our smart scheduling tool.
You can decide what days of the week and the time your campaign would be active. Learn more about creating an efficient campaign schedule
When you are done, click to start the campaign or save it as a draft. Enjoy your advertising!
By the way, it usually takes only 2 minutes and 24 seconds for a campaign to pass the moderation.
Use our Smart Rotator tool to A/B test your creatives or optimize Push campaigns with multiple creatives. Creatives with a higher CTR will get more traffic. Learn more about Smart Rotator.
When setting up your campaign, you can select an option to get PropellerAds traffic, broker traffic (3rd party traffic) and traffic from anti-adblock zones. These options are commonly used for scaling campaigns.
Make your targeting more specific
If you are looking for even more precise targeting, you can take advantage of our city
targeting features. Choose in which cities/states your ads would be shown to the target audience.
Once you have selected the desired GEOs, proceed with your bid. Learn how to set the right bid
for your campaign.
Each time you change the targeting settings, check the expected campaign results (number of impressions, clicks, etc.) on the traffic estimator.
If you activate auto-optimization (Target CPA), you have to first set up the S2S tracking
, and then set the Target CPA. If at start your CPA is higher than desired, please give the algorithm some time to optimize your campaign. Learn
what Target CPA can do for you.
Start with OS targeting to control on what devices your ads are shown to your potential customers. You can also define the type of device: desktop, phone, or tablet. Please note that if you target Android, you can't target devices.
This setting allows you to efficiently optimize campaign performance and creatives, because users on different devices have different needs and goals, therefore, conversion rates would differ.
If you are promoting an Android app, there is no point in trying to reach iPhone users.
All done? Time for budgeting.
First of all, you should estimate the total campaign budget. Do you have the numbers?
Total campaign budget is a crucial parameter for an affiliate. You should define how much you are willing to spend on testing the CPA offer beforehand. The amount shouldn’t be too small; otherwise the test results might be inaccurate: traffic volumes would be insufficient to provide reliable data. As well, the testing budget shouldn’t be too big, as you risk wasting your money without getting any results.
If the CPC rate is $0.1 and you are planning to buy 1000 clicks (0.1 x 1000), your budget should be $100.
The final step of the campaign setup helps ensure that your ads reach only the desired audience on a budget.
It's important to mention that this tool displays general traffic and rate data as of the previous day. It is not guaranteed that you can get all the available traffic because it depends entirely on your bid.
The budget will be defined by your targeting settings: GEOs, devices, user activity groups, etc. — all these aspects will impact the final sum.
The next step is allocating your daily budget
. Depending on your campaign goals and the pricing model, the budget may vary. Usually, affiliates calculate the daily budget for test campaigns
according to this formula: total budget = daily budget x3. Make sure to check if the CPA offer has a daily capping. Complete guide
to budgeting in advertising.