Quick Start
for Advertisers
Push notifications
Choose a pricing model
Name your campaign
With time, the number of campaigns will grow, and finding the right campaign can become a real problem. We suggest using a disciplined approach to naming:
At PropellerAds, you can choose from 3 effective pricing models: CPM, CPC and CPA Goal. Make sure you review your options, as it's essential for planning your budget and interpreting results.
Paste in the target URL
What webpage or landing page do you want your potential customers to visit? Paste the URL of this page and proceed with other settings.
PropellerAds' internal tracker is usually sufficient for most conversion tracking needs. But i f you prefer professional conversion trackers, you can find the detailed instructions on how to integrate these services with our platform and a comprehensive list of tokens in this article.
Set up your tracker
Decide on frequency
Optimize ad exposure by defining the number of times a day a user would see or click your ad. Read our guide on how to optimize ad frequency.
Format_Name_Platform_Pricing model_GEO
_User activity. For example,
Push notifications
Pick a Push type and upload creatives
When it comes to Push campaigns, you have two available choices aka Push notification types.
Step 2.0
Step 4.0
Push Notifications
Select traffic options
At PropellerAds, you have the possibility to tailor traffic specifications according to the source, quality of placements, and behavioral characteristics of users.
Run campaigns with Broker traffic and check the performance of these zones. If you are happy with the CTR, create separate campaigns targeting Broker zones.
Set up your geo-targeting and budgeting
Choose the area where you want your potential customers to see the ads. You can select from preset regions, countries, and the cities in these countries.
To achieve the maximum results, we recommend selecting specific countries rather than targeting the whole world. Follow the golden rule: 1 GEO = 1 Campaign. To speed up the process of creating campaigns, you can clone campaigns. ​Read about g​eo-targeting best practices.​
Select the tools for narrow targeting
Besides device targeting, a range of settings is available, including ​connection type​, OS type and versions, mobile ISP (internet service provider), and browser type and language. Here’s a full list of ​targeting options​.

We also suggest reading our article aboutwide and narrow targeting.
You can determine the zones (i.e., ad placements) you want your campaign to be limited to, or exclude specific zones. In other words, once you have enough data on your campaign's performance, you can use white- and blacklists.

Please read our detailed article on blacklist.
Choose ad zones ​(optional)
Schedule your campaign
At this point, you already know the audience size and the locations where your ads will be shown. Now you can customize your advertising campaign even further by using our smart scheduling tool.

You can decide what days of the week and the time your campaign would be active. Learn more about ​creating an efficient campaign schedule​.
When you are done, click to start the campaign or save it as a draft. Enjoy your advertising!

By the way, it usually takes only 2 minutes and 24 seconds for a campaign to pass the moderation.
Classic Push
The most standard Push type, delivered straight to a user's device regardless of whether a user browses the website or not. This type can be a total win for sales alerts, event targeting, dating offers, etc.

Browse our useful resources to help you with Push campaigns
Although almost identical to classic Push, In-Page Push (IPP) has several distinctive features, for example, it appears above the content of the webpage, it can reach iOS users and users at the very moment they are browsing the website.
In-page Push
Once you are done with selecting the Push type, you can upload the creatives (up to 8 sets): an icon, title, and a short description. ​Please read more about the technical requirements and policy rules.
Use our Smart Rotator tool to A/B test your creatives or optimize Push campaigns with multiple creatives.​ ​Creatives with a higher CTR will get more traffic.​ Learn more​ about Smart Rotator.​
Broker Traffic
This traffic comes from our partners (3rd party traffic), allowing you to get extra volumes needed and scale your campaigns.
The finest traffic from our best websites – news outlets, social and networking sites, other popular & niche web resources. This is an extremely quality Push traffic, and it ensures high conversions.
Traffic sources
When setting up your campaign, you can select an option to get ​All Traffic​ or ​Premium t​raffic only. PropellerAds​ i​ncludes traffic from PropellerAds’ inventory.
You can choose what audience will see your ads: High activity — the most engaged users (note that the expected reach is likely to be lower, and the competition will be higher), medium — less active, low — saturated audience, but big traffic volumes are here. This feature allows you to distribute the budget more effectively and align creatives with specific audiences.
Make your targeting more specific
If you are looking for even more precise targeting, you can take advantage of our city and state targeting features. Choose in which cities/states your ads would be shown to the target audience.

Once you have selected the desired GEOs, proceed with your bid. Learn how to set the right bid for your campaign.
Each time you change the targeting settings, check the expected campaign results (number of impressions, clicks, etc.) on the traffic estimator.
If you want our system to choose the most effective real-time bid for you, select CPA Goal as your pricing model. While you are paying by СPC, the system is finding the best traffic and optimizing your campaign according to the desired CPA and targeting.
Set OS targeting
Start with OS targeting to control on what devices your ads are shown to your potential customers. You can also define the type of device: desktop, phone, or tablet. Please note that if you target Android, you can't target devices.

This setting allows you to efficiently optimize campaign performance and creatives, because users on different devices have different needs and goals, therefore, conversion rates would differ.
If you are promoting an Android app, there is no point in trying to reach iPhone users.
All done? Time for budgeting.
First of all, you should estimate the ​total campaign budget​. Do you have the numbers?
Total campaign budget is a crucial parameter for an affiliate. You should define how much you are willing to spend on testing the CPA offer beforehand. The amount shouldn’t be too small; otherwise the test results might be inaccurate: traffic volumes would be insufficient to provide reliable data. As well, the testing budget shouldn’t be too big, as you risk wasting your money without getting any results.
Now check the Estimator tool to compare an approximate number of impressions or clicks with the anticipated campaign results. It’s important to mention that this tool displays general traffic and rate data as of the previous day. It is not guaranteed that you can get all the available traffic because it depends entirely on your bid.
*Please note that the Estimator is not available if you selected CPA Goal as your pricing model in Step 1, but you can still get a general idea and expectations on the volume available.
The budget will be defined by your targeting settings: GEOs, devices, user activity groups, etc. - all these aspects will impact the final sum.

The next step is allocating your daily budget. Depending on your campaign goals and the pricing model, the budget may vary. Usually, affiliates calculate the daily budget for test campaigns according to this formula: total budget = daily budget x3. Make sure to check if the CPA offer has a daily capping. Complete guide to budgeting in advertising.
If the CPC rate is $0.1 and you are planning to buy 1000 clicks (0.1 x 1000), your budget should be $100.
The final step of the campaign setup helps ensure that your ads reach only the desired audience on a budget.
If you activate auto-optimization (Target CPA), you have to first set up the S2S tracking, and then set the Target CPA. If at start your CPA is higher than desired, please give the algorithm some time to optimize your campaign. Learn what Target CPA can do for you.