Guide

Quick Start
for Advertisers

Push notifications

Choose a pricing model

Name your campaign

With time, the number of campaigns will grow, and finding the right campaign can become a real problem. We suggest using a disciplined approach to naming:

At PropellerAds, you can choose from 3 effective pricing models: CPM, SmartCPM and CPA Goal 2.0. Make sure you review your options, as it’s essential for planning your budget and interpreting results.

Paste in the target URL

What webpage or landing page do you want your potential customers to visit? Paste the URL of this page and proceed with other settings.

PropellerAds' internal tracker is usually sufficient for most conversion tracking needs. But i f you prefer professional conversion trackers, you can find the detailed instructions on how to integrate these services with our platform and a comprehensive list of tokens in this article.

OPTIONAL

Set up your tracker

Decide on frequency

Optimize ad exposure by defining the number of times a day a user would see or click your ad. Read our guide on how to optimize ad frequency.

Pick a Push type and upload creatives

When it comes to Push campaigns, you have two available choices aka Push notification types.

Step 2.0

Step 4.0

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Push Notifications

Select traffic options

At PropellerAds, you have the possibility to tailor traffic specifications according to the source, quality of placements, and behavioral characteristics of users.

PRO TIP

Set up your geo-targeting and budgeting

Choose the area where you want your potential customers to see the ads. You can select from preset regions, countries, and the cities in these countries.

To achieve the maximum results, we recommend selecting specific countries rather than targeting the whole world. Follow the golden rule: 1 GEO = 1 Campaign. To speed up the process of creating campaigns, you can clone campaigns. ​Read about g​eo-targeting best practices.​

Select the tools for narrow targeting

Besides device targeting, a range of settings is available, including ​connection type​, OS type and versions, mobile ISP (internet service provider), and browser type and language. Here’s a full list of ​targeting options​.

We also suggest reading our article about​ wide and narrow targeting.​

You can determine the zones (i.e., ad placements) you want your campaign to be limited to, or exclude specific zones. In other words, once you have enough data on your campaign's performance, you can use white- and blacklists.

Please read our detailed article on blacklist.

Choose ad zones ​(optional)

Schedule your campaign

At this point, you already know the audience size and the locations where your ads will be shown. Now you can customize your advertising campaign even further by using our smart scheduling tool.

You can decide what days of the week and the time your campaign would be active. Learn more about ​creating an efficient campaign schedule​​.

When you are done, click to start the campaign or save it as a draft. Enjoy your advertising!

By the way, it usually takes only 2 minutes and 24 seconds for a campaign to pass the moderation.

Classic Push

The most standard Push type, delivered straight to a user's device regardless of whether a user browses the website or not. This type
can be a total win for sales alerts, event targeting, dating offers, etc.

Browse our useful resources to help you with Push campaigns

Although almost identical to classic Push, In-Page Push (IPP) has several distinctive features, for example, it can reach iOS users and users at the very moment they are browsing the website.

In-page Push

Once you are done with selecting the Push type, you can upload the creatives (up to 8 sets): an icon, title, and a short description. ​Please read more about t​he technical requirements and policy rules.

PRO TIP

Broker Traffic

​If you need to scale your campaigns, you can select «Broker traffic»​ (3rd party traffic).

The finest traffic from our best websites – news outlets, social and networking sites, other popular & niche web resources. This is an extremely quality Push traffic, and it ensures high conversions.

Traffic sources

When setting up your campaign, you can select an option to get ​All Traffic​ or ​Premium t​raffic only. PropellerAds​ i​ncludes traffic from PropellerAds’ inventory.

You can choose what audience will see your ads: High activity - the most engaged users (expected reach is lower), Medium - less active, Low - saturated audience, but big traffic volumes arehere. This feature allows you to distribute the budget more effectively and align creatives with specific audiences.

Traffic types in Propeller: what is broker, premium, anti-adblock traffic

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You can change all the parameters and optimize the performance.

Make your targeting more specific

If you are looking for even more precise targeting, you can take advantage of our city and state targeting features. Choose in which cities/states your ads would be shown to the target audience.

Once you have selected the desired GEOs, proceed with your bid. Learn how to set the right bid for your campaign.

PRO TIP

Note that if you chose CPA Goal 2.0 as your pricing model, you have to first determine the conversion type (i.e., what user action is required), and then set the CPA Goal.

If you activate auto-optimization (Target CPA), you have to first determine the target action (i.e., what user action is required), and then set the Target CPA. Learn what Target CPA can do for you.

Set device targeting

Start with device targeting to control on what devices your ads are shown to your potential customers. You can also define the type of device: desktop, phone, or tablet.

This setting allows you to efficiently optimize campaign performance and creatives, because users on different devices have different needs and goals, therefore, conversion rates would differ.

If you are promoting an Android app, there is no point in trying to reach iPhone users.

HERE'S AN EXAMPLE

Setting up the targeting —
narrow-wide

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You can change all the parameters and optimize the performance.

All done? Time for budgeting.

First of all, you should estimate the ​total campaign budget​. Do you have the numbers?

PRO TIP

Now check the Estimator tool to compare an approximate number of impressions or clicks with the anticipated campaign results. It’s important to mention that this tool displays general traffic and rate data as of the previous day. It is not guaranteed that you can get all the available traffic because it depends entirely on your bid.

The budget will be defined by your targeting settings: GEOs, devices, user activity groups, etc. - all these aspects will impact the final sum.

The next step is allocating your daily budget. Depending on your campaign goals and the pricing model, the budget may vary. Usually, affiliates calculate the daily budget for test campaigns according to this formula: daily budget = total budget. Make sure to check if the CPA offer has a daily capping. Complete guide to budgeting in advertising.

If the CPC rate is $0.1 and you are planning to buy 1000 clicks (0.1 x 1000), your budget should be $100.

HERE'S AN EXAMPLE

The final step of the campaign setup helps ensure that your ads reach only the desired audience on a budget.

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